Marketing.

The art of business growth. People connecting and exchanging.

Digital Marketing is now, simply, Marketing. Growing businesses demands broad experience from sales through to content and branding. Our grounded, rounded understanding of Marketing and Sales helps us build growth-led digital strategies, then execute content and campaigns that convert.

Get to know the clients we work with below, or read our articles to learn more about our ethos.

Kind words from our clients.

  • "We've been working with Cusp for 18 months now and they've taken our adhoc digital media approach and turned it into a planned strategy...they're an extension of our team, have engaged with and understood our business and are patient and supportive."

    Richard Shepherd, CEO, HT Systems

  • "With the help of Cusp as our chosen marketing company, our business experienced a surge in customer engagement and sales. Their strategies and dedicated team truly elevated our brand to new heights, and we couldn't be happier with the results."

    Michael Bouman, Managing Director, Tuki Design Co

  • "Since working with the Cusp team, we have seen great improvement in ROI with our digital ads across all platforms. We have seen our social media following grow and they ensure we are always in the minds of our customers. Cusp is a very friendly and professional team to partner with."

    Jamie Gallagher, Marketing Manager, Lynn River

Our Clients.

  • Hiko Energy - Utilities SaaS

    B2B, B2G

    Digital campaign management since 2023.

    Platforms:

    • Targeted ABM LinkedIn campaigns

    • Meta campaigns

    • Hubspot

    Results:

    • Targeted accounts engaged in coordination with sales efforts.

    See it.

  • Tuki Design Co. - HealthTech

    B2B, B2C, B2G

    Full service digital management since 2020.
    Website build.

    Platforms:

    • Google Search Ads

    • Facebook & Instagram content

    • Targeted Meta campaigns across Australia Pacific.

    • A multi-persona strategy.

    Results:

    • A steady stream of quality leads averaging $28NZD per lead, 97.5% less than the industry average.

    • Business growth enabled.

    See it.

  • Thor Poletest™ - UtilityTech + SaaS

    B2B

    Full service digital management since 2020.

    Platforms:

    • Google Search Ads

    • LinkedIn content & targeted ads across North America, APAC and the UK.

    • Meta content & targeted ads across North America, APAC and the UK.

    Results:

    • A steady stream of quality leads averaging $90NZD per lead, a cost 61% less than the industry average.

    • In-market interest generated.

    See it.

  • HT Systems - HealthTech

    B2B, B2C, B2G

    Full service digital management since 2021.
    Website Build.

    Platforms:

    • Google Search Ads

    • LinkedIn content and targeted ads across APAC.

    • Meta content and targeted ads across APAC.

    • A multi-persona strategy.

    Results:

    • A steady stream of leads averaging $45NZD per lead, 93% less than the industry average.

    • Business growth enabled.

    See it.

  • Lynn River - Agricultural E-commerce

    B2C, B2B

    Full service digital management since 2021.


    Platforms:

    • Google Search & Product Ads

    • Facebook & Instagram content

    • Targeted Meta campaigns New Zealand wide.

    • LinkedIn content and targeted ads New Zealand wide.

    Results:

    • Exceptional return on ad spend investment.

    • Sustained, exceptional year on year digital revenue growth.

    See it.

  • NZTechWeek 2019

    G2C

    Digital Strategy.
    Digital Content.
    Meta Campaigns.
    Copywriting.

    See it.

  • Enspiral Dev Academy - EdTech

    B2C

    Digital Strategy. 2020+2021.

    Meta campaign management.
    Google Search Ads.

    See it.

  • Doubles Cafe - Launch Campaign

    B2C

    Digital Strategy.
    Targeted local Meta campaigns.

    See it.

  • The Terraces Boutique Apartments, Vanuatu - Tourism

    B2C

    Social media management since 2018.

    Platforms:

    • Meta Facebook & Instagram content.

    • Targeted Meta campaigns across Australia Pacific.

    Results:

    • A steadily built, loyal community of returning travellers and longer term stays.

    • Targeting platforms for high end consumers.

    See it.

  • Mangoes Resort + Restaurant, Vanuatu - Tourism

    B2C

    Social media management since 2018.

    Platforms:

    • Meta Facebook & Instagram content.

    • Targeted Meta campaigns across Australia Pacific.

    Results:

    • A steadily built, loyal online community of returning travellers, locals and enthusiasts.

    • Targeting platforms for multiple personas.

    See it.

We:

Work as long-term marketing partners with companies who consider their “why”, revere product market fit, understand investing in content, and are ready to scale up. We build growth strategies, then manage and execute digital content, promotion and funnels, working in close alignment with the companies we serve.

By:

+ Working with our clients as partners.
+ Creating digital strategies inline with sales goals.
+ Building strategic funnels across multiple platforms and touch-points.
+ Planning, setting up and managing ongoing digital content and campaigns across multiple platforms.
+ Creating content that converts.
+ Constantly building on our deep understanding of niche, B2B markets in the global tech space.

Using:

+ Google Suite: Search Ads, YouTube Ads, Product Ads. Re-marketing.
+ Meta: Facebook & Instagram content and targeted ads across segmented target groups, re-marketing and lookalike audiences.
+ LinkedIn: Content and targeted ads across segmented target groups, re-marketing.
+ CRMs like Hubspot, ActiveCampaign, Klaviyo, Squarespace, Mailchimp to nurture leads, set up and manage sales pipelines.
+ Website builders like Squarespace.
+ Visual Content Creation: PremierePro, Lightroom, Photoshop, InDesign, 5D Mark IV, various Canon lenses, Canva.

Get in touch.

Call Anne on 0274279795 or email hello@cusp.co.nz.

See the about page for more info on the team.