Music Marketing.

You can fill in the form below to get started!

Our rates are:

  1. Initial release day campaign set up for a duration of 5-7 days:

    30 minutes strategy session + account access.
    Re-marketing and lookalike audience set up
    Campaign targeting and architecture set up.
    $600NZD+GST
    Please note this does not include ad spend, that is additional and is billed directly to you from Meta.
    Please note the 30 minute strategy session is the only meeting we need, any other communication is carried out via email.
    Ahead of the call you will need to send us through a list of: 10 similar artists who have more than 1m followers, so that we can start looking at targeting options.

  2. Subsequent campaigns: $360+GST

  3. Full reporting if requested: $120+GST

Please note:

  • The above rates are based on Meta campaigns (Facebook and Instagram). YouTube campaign set up is an additional $140+GST. We have also worked on SnapChat, TikTok & Spotify campaigns however recommend you start with Meta first.

What to expect

  • Please ensure you give us at least 4 weeks notice.

  • Once we’ve confirmed the campaign, and had the initial strategy session, you will need to give us access to your Meta business Manager. We can email you instructions!

  • You will be responsible posting the content, we are happy to provide feedback and guidelines - we can send you some best practice tips. Video is great, supplementary content is great (ie. have a main “release day” post, then supplement it with other content like behind the scenes, an unplugged live video, etc).

  • Suggested content: 1 x hero release day post on Facebook and Instagram, 2-3 pieces of supplementary posts during that week (eg. behind the scenes, an unplugged video of your playing the track, an overview of press coverage etc). You need to ensure your content meets advertising guidelines:

    • Instagram stories (9:16 aspect ratio, less than 15 seconds)

    • Instagram reel video (9:16 aspect ratio, less than 1 minute)

    • Facebook video (16:9 or 1:1 aspect ratio, less than 1 minute).

    • The hero release day content should be the absolute best part of the song and video.

    • Ensure it links to your chosen platform that you’d like to focus on, or a linktree.

    • No nudity/vaping/etc. (or anything that looks like this - we’ve had statues picked up by the algorithm before for example).

  • We will need you to provide us with a timeline of when you’re going to post the content at least a week in advance so that we can schedule our work to add the content into the campaigns.

First campaign?

  • We’d recommend a release day campaign only (not a pre-save campaign too - you should just do that organically), allowing for at least $500 in ad spend.

Fill in the form below to get started.

We’ll be in touch to set up a call.

Get in touch.

Call Anne on 0274279795 or email hello@cusp.co.nz.

See the about page for more info on the team.