Software video production
Software product video production requires a deep understanding of your go-to-market strategy, target personas, and product knowledge. We take the time to understand each of these in detail. This allows us to deliver a concept, script, and shot list that shows the outcomes of what your software does for your clients, coupled with walkthroughs of the features that serve them everyday.
Our services are available within New Zealand, Australia and the UK.
See our portfolio below.
This product video for Forbury Software was created to launch their new product in the APAC market. Already holding their own as industry standard for Commercial Real Estate valuers, the new product was designed for capital transactions and was a lot lighter to use. This broadened the total addressable market for the product, meaning the more accessible nature of it needed to be kept front and centre, along with illustrating the value it added across the whole property lifecycle which had wide reaching benefits for the industry.
GTM strategy
Concept created in collaboration with sales team
Script writing
Shot list
Pre-production
Producer on the day
Videographer: Julian Vares
Post production delivery
Principle Dental Practice Management Software were crossing the chasm and needed to demonstrate just how streamlined and forward thinking their software was, and showcase social proof. We set the tone by involving one of Sydney’s most elite dental practices, and selecting a presenter who was well known in the industry as both an exceptional dentist and entrepreneur to aspire to. We delivered a script and shotlist that balanced social proof, showing the outcomes for practice owners, and product walk throughs that illustrated the intuitive workflows the product is known for.
GTM strategy translated to digital marketing
Concept created in collaboration with CRO
Script writing
Shot list
Pre-production
Post production delivery
2025
Sydney
“Annemarie and her team have been instrumental in advancing our marketing efforts beyond our initial capabilities. Leveraging Cusp's unique insights and expertise, our advertisements are effectively reaching the target audience, resulting in increased click-through rates and tangible conversions. Plus, they are fantastic to work with, having really taken the time to understand us and our brand. I could not recommend Cusp enough.”
Praxis Valadez - Head of Revenue, Principle Dental & Level UpGet In Touch
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