Digital Marketing For Musicians - Meta Ads
In this video series you’ll learn how to create and manage Meta ad campaigns in a music specific context.
Click on each video below to get started.
-
Meta ads for musicians
-
Meta Ads for Musicians - An Introduction
Understanding the Digital Marketing Landscape
Why do paid ads at all
Ad strategy
First touch / brand awareness audiences
Re-marketing audiences
Lookalike audiences
Content strategy
A quick look at how targeting on the Meta ad platform works
-
The *danger* video - disclaimer, risks, online safety etc
This series is just for knowledge sharing, we’re not giving you advice :)
I’ve also included some online safety notes as this sort of stuff keeps us awake at night! Stay safe out there.
-
Setting up your Meta Business Manager
Getting started with set up. How to find your ad account, and your Meta Business Manager.
-
Choosing Your Call To Action
Decide what you’d like to optimise for, whether you’re wanting to focus on stream numbers, YouTube plays, or your follower numbers.
Or, you could create an ad group for each option and see which one performs best!
A few examples:
Campaign objective: traffic
Ad group conversion:
Instagram or Facebook (use this for Instagram profile visits for increasing followers)
Website (use for sending traffic to anything that’s outside of Meta eg. YouTube, Bandcamp, Spotify)
-
Setting up your first Meta ads campaign
Covered:
How campaign structure works in Meta
Suggested example campaign structure
Setting up re-marketing audiences
Setting up lookalike audiences
Setting up your campaign:
Budget structure options
Meta targeting options
Placements
Content
-
Optimising your Meta campaigns
Optimising ad campaigns, monitor performance and make adjustments to maximise engagement and budget efficiency.
-
Duplicating Meta Campaigns
How to duplicate your meta campaigns.
-