Marketing Strategy Coaching
We work with you to build your own marketing strategy.
Build your marketing strategy with our guidance. We’ll walk you through our system to create a robust marketing strategy, and how to document a 12 month plan that you can communicate back to your team.
Read our articles to learn more about our ethos or enquire below.
1:1 Coaching Program
Build Your Marketing Strategy
Build your marketing strategy with this multi-stage program. We’ll guide you through building a robust marketing strategy, and documenting a 12 month plan that you can communicate back to your team.
You’ll build out your GTM approach, objectives at each part of the funnel, build a tactical plan, and gain a deep understanding of marketing funnels and levers throughout.
The outcome is a detailed 20 page document that acts as your North Star for marketing activity. You’ll build a repeatable marketing system tailored for your business and your industry.
Resources provided:
A marketing strategy document and 6-12 month plan
A content prompts calendar
Investment: $1,900+GST
Delivery method: in-person or online. We suggest involving 1-2 senior leaders from your team, who should be involved for the entirety of the program.
Please note that this program is purely strategy focused and not on the digital ads tools themselves.
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Keeping the focus on your high level business goals, and goals for the coming year.
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Documenting how your go to market strategy, and commercial growth plans can be supported by marketing efforts.
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Where are you in the tech adoption curve? What does the industry want? Where does your product fit? Who’s ready to buy? What’s your point of difference? What’s your industry faction? How does your product make your ICP’s day better?
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Mapping out strategic areas of focus based on where your business is currently at in market entry, the tech adoption curve, industry and persona factors.
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Build a profile of the key decision makers you’re trying to target. Understand how to document the right elements, and bring these personas to life so that your team is more connected to their needs. This will inform content creation, messaging and targeting.
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Having done a deep dive into what your audience wants, you know how your business serves their needs differently to competitors. From here, you can document a brand voice and messaging guidelines. This allows you to provide a clear brief to your team or collaborators.
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Based on the considerations built into your strategic funnel, you will map out content pillars, and then a yearly plan that ties in with them.
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Now you have a thorough understanding of where your targets sit within your strategic funnel structure. From there, you will build out target audience groups on relevant ad platforms, and document this.
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You will map out your strategic campaign plan for the year. This could include “always on” in-market Google Search ads, Account Based Marketing campaigns on LinkedIn etc.
Online Group Coaching Program
Build Your Digital Marketing Strategy
This multi-stage program is delivered to a limited group of 8 per cohort. Build your marketing strategy with this multi-stage program. We’ll guide you through building a robust marketing strategy, and documenting a 12 month plan that you can communicate back to your team.
You’ll build out your GTM approach, objectives at each part of the funnel, build a tactical plan, and gain a deep understanding of marketing funnels and levers throughout. The outcome is a detailed 20 page document that acts as your North Star for marketing activity. You’ll build a repeatable marketing system tailored for your business and your industry.
Due to the group nature of the program, you’ll experience learnings from other group members. Most importantly, you’ll have the tools to create your own yearly marketing strategies and plans.
Time commitment:
2 hour strategy coaching workshop #1 to cover: objectives, go-to-market, considerations and an introduction to strategic funnel factors. After this session, you’ll need to go away and collect information from within your business, and document it in your strategy.
2 hour strategy coaching workshop #2 to cover: a review of how you’ve built your strategy so far and trouble shooting. We’ll then cover how to build your persona profiles, brand voice and messaging guidelines, and a content plan.
2 hour strategy coaching workshop #3 to cover: review of your strategy document so far and troubleshooting. We’ll then cover how to build out your tactical campaign plan, target audiences on platforms, and ensuring it’s documented in a way that provides a clear brief to your team.
2 hour strategy coaching workshop #4 to cover: a review of your strategy document, questions from the group and trouble shooting. This last one is intended to
Resources provided:
A marketing strategy template
A content prompts calendar
Delivery method: Online. One person per business.
Investment: $860+GST
Please note that this program is purely strategy focused and not on the digital ads tools themselves. See the information on the right for the topics covered.
Please sign up below to register your interest.
-
Keeping the focus on your high level business goals, and goals for the coming year.
-
Documenting how your go to market strategy, and commercial growth plans can be supported by marketing efforts.
-
Where are you in the tech adoption curve? What does the industry want? Where does your product fit? Who’s ready to buy? What’s your point of difference? What’s your industry faction? How does your product make your ICP’s day better?
-
Mapping out strategic areas of focus based on where your business is currently at in market entry, the tech adoption curve, industry and persona factors.
-
Build a profile of the key decision makers you’re trying to target. Understand how to document the right elements, and bring these personas to life so that your team is more connected to their needs. This will inform content creation, messaging and targeting.
-
Having done a deep dive into what your audience wants, you know how your business serves their needs differently to competitors. From here, you can document a brand voice and messaging guidelines. This allows you to provide a clear brief to your team or collaborators.
-
Based on the considerations built into your strategic funnel, you will map out content pillars, and then a yearly plan that ties in with them.
-
Now you have a thorough understanding of where your targets sit within your strategic funnel structure. From there, you will build out target audience groups on relevant ad platforms, and document this.
-
You will map out your strategic campaign plan for the year. This could include “always on” in-market Google Search ads, Account Based Marketing campaigns on LinkedIn etc.
Get in touch.
Call Anne on 0274279795 or email hello@cusp.co.nz.
See the about page for more info on the team.