1:1 Marketing Hour

A one-hour, 1-on-1 marketing call with our director.

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Bring your product and current positioning, pressure test who you’re selling to, or do a strategy audit. No fluff - just practical advice and actions to take away.

Note that this is a targeted strategy session. If you’re after a full strategy build, check out our full marketing strategy offering here.

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1:1 Marketing Hour

A focused 60-minute session with a senior strategist (not a junior or a salesperson).

You bring your product, your current positioning, bottlenecks and best guesses about who's buying. We bring a tried and true growth marketing playbook (the same one we use to grow our clients) and a listening ear.

Bring your product and current positioning, pressure test who you’re selling to, or do a strategy audit. No fluff - just practical advice and actions to take away.

What you get:

  • A quick questionnaire - this helps us make the most of the call.

  • A 1-hour online marketing consulting session with Annemarie, our director and experienced strategic marketer.

  • A 3 page summary with the 2-3 things we think you should action right away.

  • One follow up 15 minute call for you to ask any further questions or troubleshoot.

Investment: $349+GST.

Delivery method: Online.

Please note that this is a targeted strategy session. If you’re after a full strategy build, check out our full marketing strategy offering here.

  • Keeping the focus on your high level business goals, and goals for the coming year.

  • Documenting how your go to market strategy, and commercial growth plans can be supported by marketing efforts.

  • Where are you in the tech adoption curve? What does the industry want? Where does your product fit? Who’s ready to buy? What’s your point of difference? What’s your industry faction? How does your product make your ICP’s day better?

  • Mapping out strategic areas of focus based on where your business is currently at in market entry, the tech adoption curve, industry and persona factors.

  • Build a profile of the key decision makers you’re trying to target. Understand how to document the right elements, and bring these personas to life so that your team is more connected to their needs. This will inform content creation, messaging and targeting.

  • Having done a deep dive into what your audience wants, you know how your business serves their needs differently to competitors. From here, you can document a brand voice and messaging guidelines. This allows you to provide a clear brief to your team or collaborators.

  • Based on the considerations built into your strategic funnel, you will map out content pillars, and then a yearly plan that ties in with them.

  • Now you have a thorough understanding of where your targets sit within your strategic funnel structure. From there, you will build out target audience groups on relevant ad platforms, and document this.

  • You will map out your strategic campaign plan for the year. This could include “always on” in-market Google Search ads, Account Based Marketing campaigns on LinkedIn etc.

Who you’ll work with

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Annemarie Duff is an experienced marketing leader in the B2B SaaS space. She’s worked with global companies like Canva, Altus Group, Banqer and Forbury.

She builds growth-led strategies for your sales and business goals of our clients, with the know-how to optimise and translate data into ROI.