Software Marketing

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SaaS marketing that systematically drives growth demands experience across sales, product, content and strategy. Going beyond excellence on the campaign tools, our grounded connection to sales and go-to-market planning helps us build growth-led strategies, then create content and campaigns that build pipeline for software products.

We're a team of senior specialists who work as long-term marketing partners with your team. From go-to-market strategy through to content and campaign execution, we help SaaS companies scale.

Get to know the clients we work with and the platforms we manage below, or read our articles to see how we think.

Kind words from our clients.

  • "Annemarie and her team have been instrumental in advancing our marketing efforts beyond our initial capabilities. Leveraging Cusp's unique insights and expertise, our advertisements are effectively reaching the target audience, resulting in increased click-through rates and tangible conversions. Plus, they are fantastic to work with, having really taken the time to understand us and our brand. I could not recommend Cusp enough. "

    Praxis Valadez - Head of Revenue, Principle Dental Software, Sydney.
    Dental Practice Management Software

  • "Working with Annemarie and the team at CUSP has been awesome. They grasped our product and market quickly and have been able to advise at a strategic level, as well as deliver digital campaigns, ads, and content. We wouldn't have been able to do this all ourselves!"

    Matthew Rhodes - Head of Marketing, Caitlyn.ai, Sydney.
    B2B AI Platform

  • "The most effective marketing we've ever done."

    Rupert Deans - Founder, Plattar Software, NZ
    3D&AR Product Customisation Software

  • "Cusp have worked with Nudge from the beginning helping me to create a strong brand along with a strong flow of leads. While keeping in line with my vision. Great communication, style and the team are an absolute pleasure to collaborate with."

    Eamon Wood - Founder, Nudge Assist, Sydney
    Mobility Tech

  • "With the help of Cusp as our chosen marketing company, our business experienced a surge in customer engagement and sales. Their strategies and dedicated team truly elevated our brand to new heights, and we couldn't be happier with the results."

    Michael Bouman - Managing Director, Tuki Design Co, NZ
    Mobility Technology Design & Manufacturers

  • "Since working with the Cusp team, we have seen great improvement in ROI with our digital ads across all platforms. We have seen our social media following grow and they ensure we are always in the minds of our customers. Cusp is a very friendly and professional team to partner with."

    Jamie Gallagher - Marketing Manager, Lynn River, NZ
    Workplace Safety Products & Retailer

  • "We've been working with Cusp for 18 months now and they've taken our adhoc digital media approach and turned it into a planned strategy...they're an extension of our team, have engaged with and understood our business and are patient and supportive."

    Richard Shepherd - CEO, HT Systems, NZ
    Mobility Engineering Technology

Our Clients.

  • Caitlyn.ai

    Caitlyn - AI Platform

    B2B, B2G

    Caitlyn is an embeddable AI chat platform built for mission-critical accuracy and security. It makes vast information sets held by research organisations instantly accessible and verifiable.

    Digital strategy
    Social media content
    Long form content
    Video content
    LinkedIn account based marketing campaigns
    Meta ads
    Reddit ads
    Google search ads

    See it.
  • Cover of a publication titled 'Seamless' with a skyline view of a city featuring a tall tower, a curved pink pedestrian bridge, and roads with cars.

    Seamless Data - Enterprise Integration

    B2B, B2G

    Marketing strategy and campaign management since 2024.

    Partnership:

    Ongoing marketing strategy
    Social media content
    Long form content
    Video production coordination
    LinkedIn campaigns
    Meta campaigns
    Google Search Ads

    See it.
  • Screenshot of a dental practice management software interface showing the schedule for various practitioners on Wednesday, May 4, 2022, with color-coded appointment blocks and a pop-up profile of a patient named Talia Matabuyang.

    Principle Dental - Dental SaaS

    B2B

    Marketing strategy and campaign management since 2023.

    Partnership:

    Ongoing marketing strategy
    Social media content
    Long form content
    Video production coordination
    Meta campaigns
    Google Ads: Search, PMax and YouTube

    See it.
  • A woman in medical scrubs sitting in front of a laptop, surrounded by floating task and skill icons with checkmarks, labels, and profile pictures, set against a colorful abstract background with a rocket icon and the text 'Level Up'.

    Level Up - B2B SaaS

    B2B

    Digital campaigns since 2024.

    Partnership:

    Meta campaigns

    See it.
  • Hiko logo with website URL and a laptop displaying data analytics and maps on a light background.

    Hiko Energy - Utilities SaaS

    B2B, B2G

    Campaign management and content production since 2023.

    Partnership:

    Social media content
    Long form content
    Website content
    Industry monitoring
    Targeted ABM LinkedIn campaigns
    Meta campaigns

    See it.
  • A wheelchair next to a colorful abstract painting leaning against a wall on a wooden floor.

    Tuki Design Co. - HealthTech

    B2B, B2C, B2G

    Full service digital management since 2020.
    Website build.

    Partnership:

    Social media content
    Meta campaigns
    Google Search Ads

    Results:

    A steady stream of quality leads averaging $28NZD per lead, 97.5% less than the industry average.

    Business growth enabled.

    See it.
  • A surveyor in an orange safety jacket and a white helmet standing outdoors, looking at a mobile phone.

    Thor Poletest™ - UtilityTech + SaaS

    B2B

    Full service digital management since 2020.

    Partnership:

    Google Search Ads
    LinkedIn content & targeted ads across North America, APAC and the UK.
    Meta content & targeted ads across North America, APAC and the UK.

    Results:

    A steady stream of quality leads averaging $90NZD per lead, 61% less than the industry average.

    In-market interest generated.

    See it.
  • A man in a wheelchair adjusting his shoes on a gray shag rug in a room with a closed white door. The man has a gray cap, a red and black plaid shirt, khaki pants, and white shoes. There is a speech bubble with the words 'Nudge Assistive tech & services.'

    Nudge - Assistive Tech

    B2B, B2C

    Campaign management and content since 2025.

    Partnership:

    Social media content
    Meta campaigns
    Google Ads: Search

    See it.
  • Man with short hair in a black plaid shirt demonstrating a medical device with a screen and adjustable arm.

    HT Systems - HealthTech

    B2B, B2C, B2G

    Full service digital management since 2021.

    Partnership:

    Google Search Ads
    LinkedIn content and targeted ads across APAC.
    Meta content and targeted ads across APAC.

    Results:

    A steady stream of leads averaging $45NZD per lead, 93% less than the industry average.

    Business growth enabled.

    See it.
  • A man standing inside a wooden barn door, looking outside towards a field with green plants and trees in the distance.

    Lynn River - Agricultural E-commerce

    B2C, B2B

    Full service digital management since 2021.


    Partnership:

    Google Ads: Search & Shopping
    Social media content
    Meta campaigns
    LinkedIn campaigns

    Results:

    Return on ad spend averaging 4.6

    Sustained, exceptional year on year digital revenue growth.

    See it.
  • A group of young people high-fiving and socializing at Techweek 2019.

    NZTechWeek 2019

    G2C

    Digital Strategy.
    Digital Content.
    Meta Campaigns.
    Copywriting.

    See it.
  • Four friends sitting on a couch, smiling, working on laptops, and sharing a joke in a cozy living room with a green wall and plants.

    Enspiral Dev Academy - EdTech

    B2C

    Digital Strategy. 2020+2021.

    Meta campaign management.
    Google Search Ads.

    See it.
  • Interior of a modern cafe with white tables and chairs, customers dining, and a counter with a barista preparing drinks. Decor includes large paper lanterns, green plants, and wooden accents.

    Doubles Cafe - Launch Campaign

    B2C

    Digital Strategy.
    Targeted local Meta campaigns.

    See it.

  • The Terraces Boutique Apartments, Vanuatu - Tourism

    B2C

    Social media management since 2018.

    Partnership:

    Meta Facebook & Instagram content.
    Targeted Meta campaigns across Australia Pacific.

    Results:

    A steadily built, loyal community of returning travellers and longer term stays.

    Targeting platforms for high end consumers.

    See it.

  • Mangoes Resort + Restaurant, Vanuatu - Tourism

    B2C

    Social media management since 2018.

    Partnership:

    Meta Facebook & Instagram content.
    Targeted Meta campaigns across Australia Pacific.

    Results:

    A steadily built, loyal online community of returning travellers, locals and enthusiasts.

    Targeting platforms for multiple personas.

    See it.

We:

Work as long-term marketing partners with companies who consider their “why”, revere product market fit, understand investing in content, and are ready to scale up. We build growth strategies and systems, then manage and execute digital content, campaigns and funnels.

By:

+ Working with our clients as partners.
+ Creating digital strategies inline with sales goals.
+ Building strategic funnels across multiple platforms and touch-points.
+ Planning, setting up and managing ongoing digital content and campaigns across multiple platforms.
+ Creating content that converts.
+ Constantly building on our deep understanding of niche, B2B markets in the global tech space.

Using:

Content production:

+ Google Suite: Search Ads, PMax, YouTube Ads, Product Ads, Re-marketing.
+ Meta: Facebook & Instagram content and targeted ads across segmented target groups, re-marketing and lookalike audiences.
+ LinkedIn: Content and targeted ads across segmented target groups, Account Based Marketing (ABM), and re-marketing.
+ Reddit: Content and targeted ads across segmented target groups.
+ CRMs like Hubspot, ActiveCampaign, Klaviyo, Squarespace, Mailchimp to nurture leads, set up and manage sales pipelines.
+ Website builders like Squarespace.
+ Long form content creation:
+ Visual Content Creation: Video production, photography, designed tiles and templates.

+ Social media content: We create a regular schedule of social media posts for our clients, following strategic content pillars to ensure each post we create engages our target audience, adding value and providing social proof in their own language.
+ Long form content creation: We create long form value-add articles and case studies, specialising in B2B technical content. Downloadable guides, white papers, thought leadership.
+ Visual Content Creation: Video production or script-writing, photography, social media tile design and templates.

Get in touch.

Young woman with glasses and shoulder-length hair, wearing a red shirt and white jacket, standing in front of a brick wall.

Call Annemarie on +64274279795 or email annemarie@cusp-studio.co

See the about page for more info on the team.