IN THIS LESSON

Understanding the Digital Marketing Landscape.

  • General digital marketing overview, what we cover here and what we don’t.

  • Why do paid ads at all

  • Ad strategy

    • First touch / brand awareness audiences

    • Re-marketing audiences

    • Lookalike audiences

  • Content strategy

  • A quick look at how targeting on the Meta ad platform works

Fill in the FAQ question form at the bottom of the page and we’ll add it to our FAQ section.

FAQ

  • Meta won’t let nudity, smoking or vaping, drugs or drinking through their ads guidelines. So if your video or content includes this it will be rejected. This shows up in surprising ways - one time we had a naked statue in a video that got picked up as nudity and we couldn’t get it through the ads approval.

Ask us a question here - we’ll get back to you, and add it to the FAQ section.